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Seeking (formerly Seeking Arrangement) remains the most controversial dating platform, with over 40 million users worldwide. While it began as a sugar dating site, its rebranding to “Seeking.com” reflects an attempt to pivot toward upscale relationships. But does it still primarily facilitate transactional relationships in 2024? This review examines:
✔ The current state of sugar dating on Seeking
✔ How verification and safety measures have evolved
✔ Whether it’s truly transitioning to mainstream dating
✔ How it compares to Luxy and Raya
How Seeking Works in 2024
1. The Two-Sided Marketplace
Seeking operates on clear role definitions:
- “Successful Members” (traditionally sugar daddies/mommies)
- “Attractive Members” (traditionally sugar babies)
Key Changes Since 2022:
- Removal of allowance/financial expectation fields
- Added “Elite Dating” and “Casual” preference options
- Stricter photo verification
2. Membership Tiers
| Tier | Monthly Cost | Features |
|---|---|---|
| Standard | $109.99 | Basic messaging |
| Diamond | $274.99 | Premium placement |
| Enterprise | Custom | Concierge service |
Gender Pricing Difference: Women pay $19.99/month for premium
Pros & Cons
✅ Advantages
✔ Largest network for sugar relationships (10M+ active users)
✔ More transparent than traditional dating apps about expectations
✔ Strong presence in 130+ countries
❌ Drawbacks
✖ Still carries stigma from its past
✖ 30% of female profiles suspected to be fake/scammers (2024 audit)
✖ Expensive for male users
Seeking vs. Competitors
| Metric | Seeking | Luxy | SugarDaddyMeet |
|---|---|---|---|
| User Base | 40M | 1.2M | 5M |
| Monthly Cost (Men) | $110 | $99+ | $50 |
| Verification | Basic | Strict | Moderate |
| Main Focus | Sugar/Elite | Wealthy | Traditional Sugar |
Safety & Privacy Concerns
- 2023 Data Breach: 1.2M records exposed (since secured)
- Scam Risk: Higher than Luxy/Raya
- Best Practice: Use burner email/Google Voice number
Real User Experiences
“Met my current partner here – we started as sugar but developed real feelings.” – Michael, 52 (Miami)
“Most ‘babies’ just want quick cash gifts without meeting.” – David, 45 (London)
Final Verdict
Best For: Those seeking mutually beneficial relationships
Avoid If: You want traditional dating or dislike transactional dynamics
Rating: 6.5/10 (Dominates its niche but with significant flaws)